Hamillroad Software and its partner, Istanbul-based Bilse Uluslararası, have announced the successful adoption of Bellissima DMS by M Grup, a packaging converter based in Kayseri, Turkey.

Facing challenges with competitive screening technologies, the successful adoption of Bellissima with fixed palette ECG printing has allowed M Grup to quickly optimize its operations and achieve superb print quality, while boosting press speeds by 50% and drastically slashing job changeover times. Bellissima’s technology has given M Grup a significant competitive advantage, the company says, enabling it to offer brands greater flexibility and cost effective, shorter print runs.

Mehmet Turan Tahtasakal, M Grup’s sales director, comments, “Bellissima gives us the flexibility to meet our customers’ unique requirements with speed, and match the quality of gravure.”

Bülent Öztürk, owner of Bilse Uluslararası, says, “The early success of M Grup has generated significant interest. Bellissima’s innovative technology gives our printers something unique and different in the highly competitive wide web market.”

Pierre Hammond, Interim CEO of Hamillroad, adds, “We are thrilled to see the rapid adoption and success of Bellissima in Turkey and the surrounding region. Our partnership with Bilse Uluslararası and the success of M Grup exemplify our commitment to delivering new solutions that empower printers to excel in today’s competitive market. The addition of M Grup reinforces our goal to make Bellissima’s advanced screening technology widely accessible.”